The Ultimate Guide
If you are an entrepreneur, chances are that at some point in your career you will need to deliver a pitch deck. The good news is that there’s no better time than now to be able to do it! That sounds like a bold statement but if you have the right tools then delivering an investor pitch deck can be very straightforward and quite enjoyable too. In this article, I’ll provide some tips on how best to prepare for an investor pitch deck as well as share with you my top 10 resources for creating the perfect presentation.
The first thing you need to know is that there’s no perfect answer when it comes to creating the ‘perfect’ pitch. This means you will have to do some trial and error before finding your best way of doing things.
The first step in this process should be investing time into building an investor persona (aka target audience). It makes sense; if you don’t understand who your investors are then how can you expect them to want what you’re offering?
There are a number of different methods for developing such personas but one effective approach favoured by many marketers is using online tools like Google Analytics, Facebook Custom Audiences or Twitter Tailored Audience. These services allow advertisers track where traffic on their website originates from which enables them tailor ads accordingly – something that can be of great use to an entrepreneur looking for investment.
For example, if you’re trying to sell your product within the UK then using Google Analytics, it’s possible to gather data about where most traffic comes from (e.g., London). Armed with this information, advertisers are able make more informed decisions on which demographics they should target and how best to reach them through their marketing efforts.
You can do something similar by setting up a Facebook pixel; although instead of targeting location based keywords you’ll want to set up conversion events that will allow you track whether people who visit your website go on to buy anything or not – i.e., what works better?